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Oliver Buchannon
Ross Gordon

I'm Ross — a senior product marketer at Lattice focused on building our go-to-market strategy for our human resources information system. I'm also a movie and TV-lover. Binge-Worthy GTM is how I blend these two passions. There's so much to GTM strategy—across sales, marketing, branding, and more—to learn from our favorite characters on the big and small screens.

Building High-Performing Teams: Lessons from Reacher and the Special Investigators

Jan 25, 2024

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8 min read

Building High-Performing Teams: Lessons from Reacher and the Special Investigators

Five traits of teams that don't just win but thrive

Ross Gordon
Ross Gordon
Product marketing lessons from Walter White

Jan 12, 2024

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9 min read

Product marketing lessons from Walter White

Unpacking Heisenberg's crystal-clear strategy for market domination

Ross Gordon
Ross Gordon
Welcome to Binge-Worthy GTM

Jan 8, 2024

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6 min read

Welcome to Binge-Worthy GTM

Where your love for GTM strategy, movies, and TV collide

Ross Gordon
Ross Gordon

Binge-Worthy GTM

Where your love for GTM strategy, movies, and TV collide

© 2026 Binge-Worthy GTM.
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